growth marketing•Beginner

Shopify to Klaviyo Abandoned Cart Recovery

// Problem

70% of carts are abandoned with no automated follow-up, leaving thousands in revenue on the table

Automatically trigger personalized Klaviyo email sequences when Shopify carts are abandoned

15-25% cart recovery rate

Automatic 24-hour follow-up

$10K+ monthly recovered revenue

2-3 hours

User abandons cart

Shopify

Configure Shopify webhook for carts/update event.

Customer has email

Pull customer email, cart items, total value, and product images from the Shopify webhook payload.

Yes

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Klaviyo

Trigger your abandoned cart flow with product details, cart total, and checkout link for personalized emails.

E-commerce platform

Email marketing automation

Follow these steps to implement this playbook in your organization.

Configure Shopify webhook for carts/update event. Trigger when a cart sits idle for 1 hour with items still in it and customer provided email.

Code Example

// Shopify webhook endpoint
POST /webhooks/shopify/cart-abandoned

Topic: carts/update
Filter: abandoned_checkout_url IS NOT NULL

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