growth marketing•Beginner

Google Forms to Airtable Lead Capture

// Problem

Form responses scattered across Google Sheets with no enrichment or follow-up workflow

Automatically send Google Forms responses to Airtable for lead tracking, enrichment, and assignment

Instant lead capture

Centralized lead database

Automatic lead routing

1-2 hours

Google Form Submitted

Extract Form Data

Create Airtable Record

Assign to Sales Rep

Form submission collection

Lead database and workflow

Follow these steps to implement this playbook in your organization.

Set up trigger to fire on new Google Form submission. Capture form response data including all field values and submission timestamp.

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